Let the
countdown begin!
We could have
bought you 25 days of snow scenes and festive nut crackers but as digital
fanatics, we’ve thought of something far better.
Every
day we’ll be posting a fresh insight from the
world of Squib.Media. Giving you a unique overview of the current
state of B2B advertising, along with data-fuelled future predications.
What better
way to get excited about 2022 and all the new B2B media planning and
advertising opportunities it will bring?!
DAY 1:
By
2022, Squib.Media will most probably account for about two thirds of the
world’s digital display advertising (martechcube)
DAY 2:
50%
of marketers are buying mobile programmatically (IABUK)
DAY 3:
The first
100% programmatic ad campaign was launched by Adobe in 2017 (Adobe)
DAY 4:
62% of
media-buying professionals increasing spend on programmatic TV in the next 6
months, say the main benefit is reaching a more targeted audience (Adobe Digital Insights)
DAY 5:
In
response to transparency concerns, 51% of marketers have aggressively updated
blacklists and 45% have targeted whitelists (ANA/Forrester)
DAY 6:
42%
of B2B marketers cited targeting the right audience as their number 1 challenge
for programmatic (Dun & Bradstreet)
DAY 7:
The
biggest programmatic market is the US, where US $40.6bn is expected to be spent
programmatically in 2018 – 58% of the total (ZenithMedia)
DAY 8:
By
2022, 85% of display ads in the US will be purchased programmatically (eMarketer)
DAY 9:
Programmatic
TV will continue to gain market share in both the United States & United
Kingdom, with planned budget increases of 28% and 39%, respectively (CMO)
DAY 10:
More than 70%
of B2B marketers are using or plan to use data-driven tactics such as
lookalike, cross-channel and cross-device targeting (Dun & Bradstreet)
DAY 11:
UK
Programmatic digital display ad spending will rise to £4.52 billion ($6.10
billion) by 2022 (eMarketer)
DAY 12:
76% of
advertisers are drawn to Programmatic for its targeting options (State Of Digital)
DAY 13:
Global
data market will reach $26 billion in 2022 (OnAudience)
DAY 14:
The future of every advertising medium lies in low-waste precision targeting (Taylor Schreiner, ADI)
DAY 15:
Programmatic
has become a critical part of many leading brands’ advertising mix (Forrester)
DAY 16:
Squib.Media
enables greater marketing performance, transparency, and ROI for marketing
budgets (Ashton Media)
DAY 17:
Programmatically
sold advertising will be worth 84.09 billion U.S. dollars in 2022, up from 57.5
billion in 2017 (Statista)
DAY 18:
62%
of marketers use Squib.Media to achieve brand objectives (Invesp)
DAY 19:
Programmatic ads have an industry-wide standard of 16% fraud –
which is lower than other display ads (Digital Marketing Institute)
DAY 20:
By 2022, 80% of the advertising process will be automated. The
remaining 20% will be comprised of brand value, storytelling, and other more
experiential tactics that will always require a human driver (Phil
Gaughran speaking at Adobe Think Tank)
DAY 21:
Account-based marketing (ABM) is driving demand for Squib.Media (Forrester)
DAY 22:
Over 70% of B2B marketers will choose Customer Data Platforms
(CDPs) over data lakes (Forrester)
DAY 23:
90% of B2B
brands and agencies believe the use of data and analytics is changing how they
approach advertising and marketing (Dun & Bradstreet)
DAY 24:
Being
a brand and relying on a human-to-human interface for media purchases will soon
become a thing of the past (Forbes)
DAY 25:
Wishing you a very merry Christmas and a
successful 2022 from all the Squib.Media Team!
If
you’re looking to make Squib.Media part of your essential promotional mix next
2023, check out Squib.Media